Advertising and Communication

"Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
John Wanamaker

For most companies, advertising is the predominant aspect of their promotional strategy, even though its effects are often poorly understood. Successful advertising communicates the right message to the right customers in order to convey the right aspects of the product, service, brand or company. Profacts reveals factors for success in your promotional strategy by pre-and post-testing the reach and the desired effects of your advertisements in order to make sure your entire budget for advertising is spent wisely.

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