“Innovation distinguishes between a leader and a follower.”
Steve Jobs

In order to ensure a competitive position within the market, companies need innovation. In other words, organizations need to change and improve their products, services, processes and way of thinking continuously if they want to keep an edge over their competitors. Market research is an important stage of the innovation process, because shortcomings of current products and services can best be detected and possible improvements can best be explored on the basis of the current customer experience. Also the potential for new products or services should be tested before the development is deployed in a full-blown way. Profacts reveals factors for success in your innovation strategy by tracking new trends in your market, exploring new ideas within your customer base and by testing the attractiveness and market potential of concepts for new products or services.

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