Market Segmentation

“Honest differences are often a healthy sign of progress.”
Mahatma Ghandi

In order to successfully interact with the market it is often useful to divide the market into smaller subgroups. The underlying assumption is that people in the same segment are more likely to respond in a similar way to a given marketing strategy. Therefore, it is important that the different segments are very homogeneous in their attitudes, needs and choice criteria for a product or service. Only advanced statistical algorithms can detect separate homogeneous segments. Profacts reveals factors for success in your marketing strategy by segmenting your market and identifying your underlying customer groups.

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