“Happy are those who dream dreams and are ready to pay the price to make them come true.”
Leon Joseph Suenens

Pricing is one of the most important aspects of a successful marketing strategy. Setting a price that is too high will scare away customers and setting a price that is too low will not exploit the full potential profit. The price of a product or service is not only determined by the costs made by a company, but also by how much customers are prepared to pay, which market segment the company wants to target, etc. Therefore, determining the right price for a product or service can only be done based on careful and insightful market research. This is not only true when launching a new product or service, but also throughout a products life cycle when market conditions change. Profacts reveals factors for success in your pricing strategy by detecting and tracking the crucial marketing aspects that influence the optimal price level for your product or service and this within a realistic context of additional drivers of choice.

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