News

Profacts eye tracking research featured in VBO magazine

21/11/2011

Timothy Desmet, co-founder of Profacts, was interviewed by Forward on eye tracking research. Forward is the monthly magazine of the VBO (Verbond van Belgische Ondernemingen). The full interview can be found here.

Eye tracking is measuring spontaneous eye movements that people make while looking at a print advertisement, a TV commercial, a banner, a flyer, a website, etc. The main advantage of eye tracking is the high naturalness and the fact that people can not consciously control their eye ...


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