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Product placement, does it pay off?

28/06/2017

Good one! Product Placement is everywhere. When you are watching television or a movie there’s a chance advertisers paid for having their product in frame.

It’s a handy way for advertisers to gain exposure with their brand without having to spend money on commercials.  The question is, does it pay off?  

That’s exactly what we are investigating through an in-house study that Profacts is conducting at this moment.

Want to know more?  Don’t hesitate to contact us.