Online surveys CAWI

CAWI or Computer-Assisted Web Interviewing means that a survey appears in a browser as an online web page. Respondents can reach the survey in different ways, most frequently by clicking on a link in a personalized invitation mail or by clicking on a banner or a pop-up on a website.

The most important advantages of CAWI are:

  • Multimedia materials (pictures, audio or video files) can be integrated into the survey.
  • The respondents can complete the survey in their own time.
  • Cost efficient because of the lack of printing, interviewer and data input costs.
  • Fast because respondents can be recruited and reached immediately, with the possibility to continuously track fieldwork.
  • Because of computerized filtering of the survey and because of automatic data collection less mistakes are made.
  • Because there is no interviewer bias and because respondents are anonymous, respondents are less likely to give socially desirable or politically correct answers.

If you're interested in this or any other service we're offering, please contact us.