Effie Awards Website Profacts, proud partner of the Effie Awards Belgium

Profacts, proud partner of the Effie Awards Belgium

The Effie Awards were launched in 1968 by the New York American Marketing Association as an awards program to honour the most effective advertising efforts. The award now honours all forms of effective marketing communications and the companies and individuals creating effective work all around the world.

Why did we become a partner of Effie Awards?

The Effie Awards’ organisation stands for effectiveness in marketing communications, spotlighting marketing ideas that work and encouraging thoughtful dialogue about the drivers of marketing effectiveness. The Effie network works with some of the top research and media organisations worldwide to bring its audience relevant and first-class insights into effective marketing strategy.

And how could we not support the idea of bringing first-class insights into effective marketing strategies? As a market research agency, we believe in the impact of strong marketing campaigns. We reveal factors for success and think along with our customers on how they can become more succesful. Therefore, Profacts offers a wide range of innovative research methodologies. These solutions enable us to translate the target group’s insights into useful recommendations for our customers to (re)build their brands. This strategic exercise often leads to significant innovations or to a whole new service or product approach. In other words, we help our customers to work out strong brand and product campaigns that make a real difference.

Our visions are very close to each other: strong ideas brought into a strong concept, with a great effect on business results.

Nowadays, a strong marketing campaign includes so much more than earlier and that counts for market research as well. In these VUCA times where we are subject to thousands of messages every day, as a market research agency, we wil not ask if you have seen a specific brand in a television ad or how a radio ad has changed your opinion about a certain topic. Instead, we now use the combination of explicit and implicit innovative research methods that bring us much closer to the target’s group pure experience.

In short, the Effie Awards’ organisation focuses on proven effectivity in combination with creativity. Our visions are very close to each other: strong ideas brought into a strong concept, with a great effect on business results. It’s what we strive for every day!

Find out more about the Effie Awards: www.effiebelgium.be