Marc Bresseel En Reinout Van Hove Kopie
Marc Bresseel En Reinout Van Hove Kopie

Marc Bresseel & Renout Van Hove

October 15th
as from 1:30 pm
Obsessed. Decode the data landscape. Reboot your sales and marketing

Marc Bresseel

Marc Solo Breed 2

Marc Bresseel started his professional career at IBM and subsequently grew further while at Microsoft. He was fortunate to kick off the Microsoft online services MSN, Hotmail, and Messenger as one of the early internet pioneers in Belgium. He managed the sales and marketing activities for MSN and Microsoft online services in the EMEA markets and became Global CMO for Microsoft Advertising. After sixteen years at Microsoft, Marc managed the top 14 markets for IPG Mediabrands. In 2014 he became a founding partner of Duval Union, an organization that provides business & marketing consulting, and marketing & communication execution to brands.

Marc is obsessed with creating value for brands and scaling teams and organizations. He likes to challenges the status quo in business and life in general. Proud father of 2 adult kids. Gentleman olive farmer on the side.

Renout van Hove

Reinout Solo 2

Being old enough to have experienced two economic recessions – the .com bubble in the late '90s and 2008 recession - Renout started his career at Hewlett Packard in 1998, following the years after with Compaq & Dell in several Marketing & Sales roles on a European level. Swiftly noticing his real obsession was at the intersection of Marketing & Technology. Being one of the first to launch Salesforce.com in Belgium, one of the early days' employees of Showpad, Renout is now mentor & startup coach at Start it KBC and has assisted and coached several startups and scale-ups in building scalable Customer Technology stacks.

Today Renout is primarily busy as founder, Owner & 'Chief Growth Architect' at Growthagent - the Martech Agency within Duval Union that helps companies to build customer technology stacks and guide them through the increasingly complicated maze of marketing technology options, enabling them to maximize return on investment.

A Ted Talk junky in the early morning. Cyclist in the weekends, DJ at night. Father of 3 all the time.

Keynote

Customers demand great experiences from brands and companies. Customer data reigns as the competitive differentiator of market success and should drive every single decision and make every customer interaction smoother or more relevant. While data is critical, many organizations are still entangled in 20th-century methods, processes, and technology. Marketing and the CMO can be an agent of change in driving a customer-obsessed company in holding the pulse of the customers' heartbeat.

In their keynote, Marc and Renout want to demystify the complex world of data and marketing technology. How do you build a data culture, strategy, and technology foundation and how to be more intentional about the technology you choose to improve your marketing and sales engine across the customer lifecycle. How do you build a customer data infrastructure? How do you marry data from all various silos within which it sits, and transform it in such a way that it can be rendered useful? What is this Customer Data Platform, and how does it differ from a DMP? What new kind of metrics do you use that are focused on value creation? How can AI help marketers to create frictionless and effortless non-intrusive predictive experiences? How do we see GDPR as an opportunity to drive data management throughout an organization more diligently, at least compliantly if not ethically? How can advances in legislation move from being perceived as a compliance cost center towards an opportunity to compete on data protection and trust, supporting your customer's lifetime value?

Finally, our sector needs a cultural paradigm shift in dealing with marketing technology and applying it to marketing and sales scenarios. An obsession with long term thinking and customer relationships based on value rather than short term. An obsession with inspirational brand experiences rather than intrusive, nagging, overdemanding ones.

“When you decode the complex data landscape, you can reboot your sales and marketing engine.”

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